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KMID : 1100420060080020096
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Korean Journal of Community Nutrition
2006 Volume.8 No. 2 p.96 ~ p.101
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Brand Equity Comparison of Local and International Fast Food Operations between Korea and the Philippines
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Baek SH
Ham S/Yang IS
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Abstract
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brand equity;fast food;willingness to pay a price premium;brand-based comparative approach;Korea;the Philippines
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